2007-12-01

What if the music industry...

okay, I think this will be the first one from a series of posts, so let's get started.

For those series, we pretend the music industry is already dead (this might become true while the series is running, so at that point, you may ignore this premise).

Today:

What if the music industry... would have done youtube?
Especially for music videos and perhaps with an option to buy music titles/albums right from the place.

Looks to me, like that would have been a good deal for the transition to the digital age and might even have resulted in higher profits.

However, that has not happened. And instead of reacting to youtube in a senseful manner, with respect to licensing and so on - they are suing the digital media companies, instead of making deals with them! Thats like hating cars and suing everybody to ride on horses again!

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